Photoset reblogged from 何何? with 6,143 notes
Honest Logos by Viktor Hertz
An ongoing series from the past year, Viktor adheres to the solemn maxim of “truth in advertising”. While actual advertisers may have lost that personal ethic years or even decades ago, Viktor decided to expose several major logos’ true hidden nature. See the entire set at his flickr.
Source: ianbrooks
sooooooo fucking true